About us

Our Vision

The vision for our company is to become a highly successful business, with a strong community relationship in the South African market. Our staff will convey our strong ethical beliefs to our customers through a long-term
training commitment. We will provide a safe and
productive environment for our employees.

In return, they will enjoy providing the exceptional customer service that Lina Holding’s customers have come to expect.

We will continually search for the most effective methods of operating our business and hiring quality employees. This will ensure that our business model is successful and sustainable into the future.

Our Mission

Our mission is to deliver high quality products safely and quickly at a fair price and reasonable profit. We believe our first responsibility is to the customer, who honours us with patronage.

In order to accomplish our mission we focus on these goals in carrying out our day–to-day business:

  • To follow the philosophy that our customers are always right.
  • To maintain a friendly attitude toward our customers while projecting an image of safety, cleanliness, and efficiency.
  • To always use the freshest ingredients possible
  • Treat our employees with dignity and respect.
  • Be a company that is committed to lifelong learning and improvement
  • Be viewed as a positive, driving force in our community.

Our Core competencies

  • A passion, commitment and drive to succeed.
  • Strong leadership, people and business skills.
  • Entrepreneurial flair and talent.
  • Over 15 years’ experience in the food market.
  • Ability to manage multiple brands. Our current business portfolio consists of:
  • Restaurant (Scooters Pizza & Domino’s Pizza)
  • Beauty Salon (Perfect 10 Musgrave Centre & previously Windermere Centre)
  • Preschool (Mighty Minds Montessori Preschool in Morningside, Durban)
  • Business Consultancy Service (with independent national partners)
  • Strong community ties and established relationships with business partners and stakeholders.
  • Ability to have fun and create an energetic and vibrant organisation.

Our Keys to Success

  • Consistently delivering high quality products & services at the best possible price point.
  • Providing a legendary customer experience, that keeps us ‘top of the mind’ and secures repeat business
  • Excellent partner, stakeholder and staff relations that ensures operational excellence, commitment and long lasting loyalty.

Our business card is the memory you take when you leave us!